one percent
for the mind
we are a community of brands and individuals using collective action to drive accessible and effective models for mental health and healing.
if you don't like the fruits you are growing, then change the seeds you are sowing.
— rvm
why it matters
we are living in a mental health epidemic and our models of treatment are broken.
1 in 4
will suffer from a mental health issue in their lifetime.
<30%
current anti-depressants work for less than 30% of patients with depression.
$16 trillion
the estimated 2030 global cost of mental health disorders (including lost productivity.)
33%
people taking anti-depressants have a 33% higher risk of dying prematurely.
how it works
1% for the Mind was founded to certify reputable giving and provide accountability. the 1% for the mind membership certification is given to businesses and individuals that meet our high-bar commitment—donate 1% of annual sales or salary to mental health solutions.
our membership and certification model drives philanthropic resources to impact the most important mental health issues and solutions of our time. as we bring together individuals and businesses around the world to support the minds of all, we can show that when we all work together, 1% adds up.
brands
donate 1% of revenue in cash or stock through OPFTM or directly to approved solution partners.*
individuals
donate 1% of salary in cash or stock to through OPFTM or directly to approved solution partners.*
*through our certification process, members provide annual documentation of their total sales/salary and evidence of their financial contributions, volunteer efforts, and in-kind support to approved mental health partners or OPFTM directly.
third-party certification allows members to leverage the 1% for the mind logo on all marketing materials as a verified seal of their commitment to mental health, cultivating network effects to amplify collective action and downstream impact.
where we give
our mental health partner network, with its emphasis on innovation, education, and access, undertakes a myriad of mental health challenges from all fronts. by addressing mental wellness through innovative solutions, informed awareness, and equitable access, we're making strides towards a mentally healthier world.
innovation
1
innovation fuels breakthroughs and redefines possibilities in mental health care. through our contributions to organizations like MAPS, Berkeley, and Johns Hopkins, we advance the development of therapeutic applications of psychedelics, plant medicine, and diverse modalities. our aim is to support the pioneering efforts that unearth effective treatments, targeting the root causes of mental health challenges and fostering a healthier world.
education
2
education serves as the beacon to illuminate pathways towards mental health wellness. our support extends to initiatives that demystify and destigmatize psychedelics, breathwork, meditation, and sound healing, thereby promoting their acceptance and integration into mainstream approaches. further, we are passionate about educating communities on the rich heritage and history of these modalities, fostering deeper understanding and respect for these profound tools of healing.
access
3
access forms the cornerstone of our mission, targeting barriers that limit the reach of potent mental health solutions. Our efforts are dedicated to pushing for the decriminalization of consciousness and plant-based therapies, advocating for progressive legislation, and contributing to scholarship programs like Heroic Hearts. moreover, we strive to ensure the respectful use and conservation of these plants and preservation of the indigenous cultures that hold their ancestral wisdom.
how we give
giving needs a rebrand, we are ready to do our part. in today's fast-paced, interconnected world, the landscape of philanthropy has drastically evolved. the satisfaction once derived from simply dropping a quarter into a charity box at your local grocery store is no longer sufficient. the modern era demands transparency, efficiency, and efficacy in all operations and that’s what guides everything that we do.
we believe in clear, open communication. When you make a donation, we ensure you know exactly where your money is going. every quarter, we share our Profit & Loss statements publicly, allowing you to see our financial operations firsthand.
transparency
1
non-profits have often been criticized for inefficiencies, but we strive to change that perception. our operations are lean, and we utilize advanced project management tools and methodologies, including artificial intelligence. we invite scrutiny and encourage our members to review our quarterly P&L statements. our aim is to operate efficiently and prove it with tangible evidence.
efficiency
2
we are committed to ensuring effectiveness in our operations and those of our partners. our advisory board annually reviews our partner list, ensuring they uphold our values and meet our high standards.
efficacy
3
join one percent for the mind
2515 Main Street
Santa Monica, CA 90405
United States
Copyright 2023. 1% for the Mind® is a 501(c)(3). All rights reserved. 1% for the Mind and the 1% for the Mindlogo are trademarks of 1% for the Mind and are registered in the U.S.
EIN: 00000
never doubt that a small group of thoughtful, committed citizens can change the world. indeed, it is the only thing that ever has.
— margaret mead